Scaling
Technology & Teams

CTO for the AI age. I combine extensive experience with modern AI to build tech that actually works

I help scaling companies build the best technology. Whether it's integrating agentic AI or fixing your core systems, I focus on what delivers value, not just on what's trending.

David Adams

By the Numbers

3

Start-up trade sales

$150M+

PE Raised

0 - 100

Size of teams I have built

15 years

Systems I have created still running

$15B+

Portfolios managed by my systems

10M+

Monthly users of architectures I have created

> 70%

Measured productivity gain via AI strategy

100K

App users within 1st year

5.3x

Leadership for revenue growth

Latest Thinking

Insights on engineering culture, strategy, and scaling.

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Strategy

Agent-ready is the new mobile-ready

The companies that designed for mobile beat the ones that bolted it on. AI agents are the same shift, and five questions tell you which of your tools are ready.

5 min read • 12 Oct 2026
Team

Four tools and no single view

Jira, Confluence and Atlas each held a slice of the picture at a different level of detail, so every week someone rebuilt the whole thing in PowerPoint.

4 min read • 8 Oct 2026
Team

Status updates are a tax on your best people

Your strongest engineers lose Friday afternoons to reports that people skim at best. Transparency should come out of the work, not sit on top of it as a second job.

5 min read • 8 Oct 2026
Strategy

Why I don't sell it

Building the product was the easy part. Why giving most of it away is a commercial decision, not the absence of one.

5 min read • 8 Oct 2026
Engineering

Ways of Working: a product and engineering operating model

The complete operating model I'd bring to a product and engineering organisation: squad structure, every role defined, sprint and release process, DevOps principles, product tiers, AI use cases, and how the whole thing flexes down for smaller headcounts. Twelve documents, written to be used rather than admired.

Reference collection • 7 Oct 2026
Strategy

The end of SaaS? It depends. (An investment thesis)

Whether agent-built software replaces a SaaS product depends on what that product actually sells. Three categories, and what each one means if you're writing cheques.

5 min read • 29 Sep 2026